Tuesday, 13 December 2016

Estée Lauder launches Estée Edit UK Store

Perk up your day with THIS amazing news...

One of my favourite luxury beauty brands, Estée Lauder celebrated the first ever free-standing Estée Edit store opening this December with an exclusive cocktail party at the Carnaby Street Store! 

Hosting the party was the Model and Estée Edit Guest Editor, Irene Kim alongside Creator of the Estée Edit brand, Sarah Creal. The new sumptuous store is definitely worth a trip - and not just to purchase your stocking fillers for the festive season! The new store puts the consumer in the centre of the digital and social brand experience with multiple digital and social activation points located throughout. Prepare to test drive the User Generated Content and their 'selfie mirrior' which allows customers to snap their post-makeover selfie and share an upload or print on site! 

Where is it? 46 Carnaby Street, London, WTF 9PS. Click here to discover more...   

All images are sourced from Estée Lauder  


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