Tuesday, 18 October 2016

SCARFI | the new app launch...

 Imagine an app that allows you to virtually try on clothing…

Well, now you don't have to imagine. 


An innovative new fashion app has just been launched at Westfield London by Meshmerise in collaboration with designer, Emma J Shipley and London College of Fashion's Innovation Agency (FIA) which is set to change the way we purchase things. The brand new app allows you to virtually try on clothing (in this case, Emma J Shipley's amazing scarf designs) using smart phone technology, allowing you to share your look with your friends and then merely click to purchase. 

The app sets out to personalise your styling experience and create that alluring 'try before you buy' service. You'll be able to test-drive 15 pieces from Emma J Shipley's AW16 collection, and one exclusive design from the designer's SS17 line.  

I'm ready to try it, are you?

All images are sourced from Portas Agency.


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