Wednesday, 6 April 2016

ASOS | AFRICA COLLECTION


So, I'm pretty much a HUGE fan of ASOS (okay, even this is an understatement...I spend a worrying amount of time browsing their site each week (read day))...


The news that the brand have today just launched their new #SS16 ASOS Africa collection will have you earnestly clicking on this posts' links to the site. For this season the label has collaborated with London-based designer, Christine Mhando - better known as Chi Chia. Having already built a cult following (the designer counts Beyonce as a fan #OMG) the international African brand has brought a contemporary twist to East African textiles to the floor. The collection incorporates a selection of six exclusively designed prints across 18 styles. The line also marks the 13th collection from ASOS Africa - which is also ASOS' Eco Edit flagship brand... 



What else is great about the collection, is the fact that all pieces are designed in-house, then cut and manufactured by SOKO, a Kenyan clothing workshop which provides fair, safe employment and training for some of the countries poorest communities. 

To find out more about the collection & to shop these amazing prints click here



All images are sourced from ASOS

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