Wednesday, 21 October 2015

My MID-WEEK MOMENT #HMBALMAINATION


This week's MID-WEEK MOMENT is devoted to the ever-building anticipation of the H&M x Balmain #HMBALMAINATION collaboration. I can't verbally or physically express HOW excited I am about its arrival (it's landing 5th of November people, 5th of November), and last night, on Wall Street in New York #HMBALMAINATION was out in FULL FORCE with a global runway debut in front of a SERIOUS celeb-filled FROW (including Kylie Jenner (looking amazing), Diane Kruger, Rosie Huntington-Whitely and Alexa Chung). And, the collection? Well. It's INSANELY beautiful; think decadently detailed pieces, rich fabrics and powerful lines – all signatures of Olivier Rousteing's designs. Held in a venue reminiscent of the futuristic subway system, fashion met music with an exclusive preview of the new campaign video starring Kendall Jenner (please immediately Google this if you haven't already done so) and a HIGH-VOLTAGE runway show featuring models Gigi and Bella Hadid, Jourdan Dunn, Alessandra Ambrosio, Karlie Kloss and Joan Smalls, I think we can safely say it was a night to remember! Especially when The Backstreet Boys rocked up with an exclusive live performance afterwards!!

Tonight has been a dream come true for me. The energy and vibe are unbelievable, and to have The Backstreet Boys perform just for Balmain x H&M was incredible. It is an honour for me to be collaborating with H&M, and tonight's launch is something that I will never forget.”
Olivier Rousteing, Creative Director of Balmain.

Search the hashtag #HMBALMAINATION to discover more...
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All images are sourced from H&M PR

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