The LA-based denim brand, NYDJ (Not Your Daughters Jeans – sold Nationwide including John Lewis and Fenwicks) is pure JEAN-IUS (bad pun...sorry). The cool new label has just launched it's high summer and #AW15 collection and it's looking seriously SUPER HAWT. But what's the difference, I hear you ask? Well, not only does the new range flaunt beautifully sugary pastels and perfect everyday-to-night jeans, each pair is created using the NYDJ exclusive Lift Tuck Technology™ which is designed to make women look and feel a jeans size smaller. Yes! A. SIZE. SMALLER! Hurrah! Bridget Jones would have loved this!
I expect you aren't even reading this anymore, and have already skipped over to the website...but if you are (or have just slipped into a denim-decked day dream), CLICK HERE and find your FRESH new denim DREAM.
All images are sourced from Nadia PR/NYDJ
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