Wednesday, 8 July 2015


DATE FOR YOUR DIARY: To celebrate the launch of their super-cool Divided Collection, H&M are opening a pop-up store in the Old Truman Brewery on Dray Walk, Brick Lane, London. Opening on Thursday 23rd of july for six whole weeks, this little beaut of a pop-up will stock all the latest fashion trends from H&M's women's Divided Collection. Get ready to enjoy numerous events and activities inside the pop-up – from catching the coolest DJ sets to late night lock-ins and workshops. Create your own grunge-inspired 90's style jewellery, updated your nail art (as well as your wardrobe) and just generally enjoy the buzz of the shop, neon and linear lighting and industrial interior. Head down to FEED your H&M style lust this JULY...

OPENING HOURS: 11am – 7pm Monday to Sunday

' “We always strive to excite and surprise our customers, and by launching a pop-up shop in East London we have the opportunity to offer H&M’s Divided collection to such a diverse range of shoppers and fashion-lovers in an innovative and fun way. East London has a very different vibe to any of our other locations throughout the UK, which makes this pop-up launch so exciting and in the perfect location to present the collection” says Carlos Duarte, Country Manager H&M UK and Ireland.'

All images and quotes are sourced from H&M/H&M PRESS

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