Sunday, 14 June 2015


Last week not only saw the launch of LCM, but the MUCH anticipated launch of Idris Elba x Superdry AW15 collection. Joining forces, the pairing has brought a SERIOUSLY premium, 250-piece collection to the table - every piece reminiscent of Idris's own character: what the brand has described as 'British, grounded and cool.' The guys in your life will be able to indulge in merino and cashmere knitwear, divinely tailored wool coats, premium down outerwear, cool sportswear, tailored shirts and redefined wash denim. The collection is set to launch in November 2015 in selected Superdry stores, exclusive department stores and online in the UK and USA. Idris put pen to paper with Superdry Co-founders, James Holder and Julian Dunkerton and created a collection that will make a HUGE impact on your boyfriend's AW15 wardrobe (and which us girls will want to steal and wear when they're not looking)....

“I like to look and feel great in what I wear and, like Superdry, quality and fit are important to me. Having the opportunity to collaborate on a clothing range has been an amazing experience, and I’m confident that my personal style combined with Superdry’s entrepreneurial spirit will be one to watch!” Idris Elba

All images & videos are sourced from Superdry/YouTube/Superdry PR

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