Tuesday, 9 June 2015

H&M x FOXES #DividedCollection

BREAKING FASHION NEWS: One of my favourite high-street stores, H&M (a store that brings us some of the most SERIOUSLY luxe collabs) has announced yet another SWEET collaboration, this time with the British singer-songwriter (and Grammy Award winner) Foxes. Fronting the new H&M campaign and bringing her own personal style to it too, the singer gives us the first glimpse of some of the key looks for #AW15 from the Divided Collection. Fall instantly in love with the cool slogan sweaters, urban cropped tees, ripped denim, bomber jackets and varsity sweatshirts - all shot on Foxes in LA with an effortlessly cool VIBE. 

'“It was so much fun shooting the H&M campaign. The clothing has tons  of character, which means you can really play with the looks,  and the best thing is it all still feels like me,” says Foxes.'

The collection launching in H&M stores worldwide and online HERE from mid July. 
I'm ready, are YOU? 

All images and quotes are sourced from H&M/H&M PR 

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