Thursday, 26 March 2015

FUTURE FASHION at Westfield's #dateforyourdiary

If you haven't heard about the FUTURE FASHION event that's coming to Westfield's, London, it's about time you did (get the date in your diary!). AND: fashionista's Angela Scanlon, Laura Jackson and Lilah Parsons have teamed up to style the new season's most covetable trends at the event. Having each curated looks to reflect one of the three key trends for #SS15 (Angela has styled 'denim', Laura 'spring floral's' and Lilah: 'future modern'), their styled pods will be unveiled on Friday 27th March! And, after that, there's A LOT MORE to discover: 

"Future Fashion - What’s On…
·         Virtual Reality: Using a world-first combination of Virtual Reality headsets with gesture tracking technology – which allows users to see their own hands within the virtual world –every user will have a unique experience, making them a director in their own conceptual fashion journey.
·         Fashion Avatars: Meet your fashion avatar and celebrate each of the trends as they make sweeping shapes and movements across a large screen 
·         Edit Me: After being immersed in the virtual journey of the season’s key trends – denim, floral and future modern – visitors will then be able to digitally curate products that fit these trends and can be found in retailers within the centre. For the first time since its launch in 2014, Edit Me will also include menswear.
·         American Eagle Outfitters: A pop-up installation inviting customers to pick from the brand’s huge range of jeans and showcase an interactive Denim Diaries video wall, which uses social media channels to gather shopper generated posts using the #AEODenimDiaries tag to create live and interactive content."

All images and quotes are sourced from Portas Agency

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