Today, at the luxurious Ham Yard Hotel in the heart of Soho, signalled the launch of premium ballerina and footwear brand, Butterfly Twists Spring/Summer’15 campaign, ‘Anytime Anywhere.’ The effortlessly stylish (and most importantly, comfortable, due to their memory foam sole) shoes were showcased in style under the glinting lights of the Windmill room and a glittering array of brand-spanking new short films dedicated to the collection. Built around the idea that Butterfly Twists can be worn for any occasion at any time - #AnytimeAnywhere – from after work cocktails to chilling out at home on a Sunday afternoon with a book or glossy; it’s definitely a line that offers something a little bit different.
This is a collection that offers a shoe for every occasion, come rain or shine. Choose from a selection flaunting new season metallic points, glorious animal prints, adorable bow pumps, lightweight wellingtons and everything stylishly inbetween. As part of the new season campaign the brand has also commissioned multiple videos (which range from 5-20 seconds in length and occasionally utilize a fun, interactive format), filmed by creative agency Fred & Farid. Search by typing in any word you like and discover a Butterfly Twists world that showcases the #Anytime Anyhere concept – from a ballerina dancing around a studio in her pumps to a group of girls enjoying a wild party in theirs. Launching tomorrow, CLICK HERE and watch the amazingly original – and at times SERIOUSLY quirky (which I absolutely love) – films. On the website for two months only, they’re a definite must-see!
Click HERE to discover the new collections. Prices range from £25-£70
Images have been edited with the App A Beautiful Mess
All product shots are sourced from Butterfly Twists
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