Sunday, 9 November 2014

Firetrap's CHILLING Campaign #DeadlyDenim

Urban clothing brand, Firetrap have recently launched their spine-chilling ‘Deadly Denim’ campaign. The haunting campaign clip has been filmed using high-tech ‘stop frame’ animation bringing to the floor a darker, and deadlier, side of the high-voltage Firetrap brand. Watch the film (below) and be inspired by the atmospheric film that focuses on a mysterious woman, who, sitting alone on a rocking chair in an abandoned old house, brings to life inanimate objects around her. An old sewing machine comes to life under her control and starts tailoring a pair of Firetrap jeans, whilst she also conjures up a man to wear the jeans…a spooky look into the effortlessly urban, chillingly dark side of the label.

Alicia Adcock, Firetrap’s Brand manager says: “Firetrap has great heritage and our challenge was to enhance the edgy, urban personality of the brand. Fold7 and the director have done a fantastic job in interpreting our brief, we’re really pleased with how this has turned out.”

John Yorke, Fold7 Creative Director, comments: “Horror is a tricky genre to convey in advertising and it’s rare that there is the opportunity to explore the ‘dark arts’ in a commercial context, so it was a really interesting creative challenge for us. We had a lot of fun and a few frights making this ad.”

All images and videos are sourced from Brandnation PR/Firetrap

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