Tuesday, 8 April 2014

Fly away with KITE

With summer on the horizon, I’ve become obsessed with finding the right sunglasses – and notice I’ve said sunglasses PLURAL) – because you can never have enough pairs of shades. Mix and match your themes and team up quirky, tortoishell pairs with this season’s luxury pastel pink trend, slick, mirrored-lensed aviators with your sports luxe look and those celebrity-styled glamour glasses when you’re on the way to the airport in this season’s denim. It’s EASY to style up a new season look if you’ve got this season’s HOTTEST accessory…

And, that's where KITE comes in...

With KITE’s new fashion-forward drop – it’s going to be EFFORTLESS finding your ideal styles. In a nutshell? This is a brand that delivers styled-up lenses set to re-design the eye-care and retail sector. KITE was born out of a love for fashion and eye-care – two things many of us who need glasses (including myself) long to FUSE together. The label is looking to shake-up the optical industry with the launch of its game-changing flagship store at Westfield Stratford. Think: a new, refreshing brand of personal service, top-notch eye-care, OTM frames, and most importantly: high-fashion, high-quality glasses at an affordable price. 

Founded by Asad Hamir (the 28th in his family to become an optician) a passion for eye-care is in KITE’s DNA. It’s a British brand with an international attitude. Every frame is designed in London, inspired by the team’s travels around the world and produced by the best in the business. KITE’s frames are handmade in Italy and feature double polished acetate frames, and are created in partnership with premium German lens manufacturer, ZEISS. With a range of 317 frames working 27 different designs (and a wide variety of colours and lenses) there’s a lot of choice. And, with sunglasses from £95 and opticals from £145 (including your prescribed lens) this is STYLE you’ll be able to afford.

‘With KITE, we’re throwing out the old-school rule book and championing a new generation eye-care experience. Our frames are about fashion, personality and perfection. We’re a proudly British brand, mixed up with the best from around the world – we’re very excited to introduce our first-class eye-care experience and desirable frames to the public.’
Asad Hamir, CEO of KITE

All images are sourced from Mischief PR/KITE


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