Monday, 31 March 2014

Pastel Me Pretty

Beautiful ice cream pastels drenched the catwalks for Spring/Summer’14 with the likes of Burberry Prorsum, DKNY and Jacquemus playing tribute to the trend. To celebrate this popular spring trend, stylefruits have teamed up with some fabulous brands to award three hard-working, deserving, pastel-wearing bloggers with some beautiful pastel accessories! First prize is a gorgeous MICHAEL by Michael Kors “Selma” style handbag in a beautiful powder blue. In at the number two spot is a divine MARC by Marc Jacobs purse made from the softest leather - in sweet coral it’s the perfect accessory for SS14. For the third lucky winner is a pair of cool, Ray-Ban Original Wayfarers Ice Pop Rbs in pastel pink. Stand out from the crowd this summer with these beauts – and bring on the summer! Please vote for my pastel outfit picture HERE. 



She’s our beloved British Fashion ICON, and he’s one of the most reknowned fashion PHOTOGRAPHERS of his generation, and THIS is the luxe coffee table book that explores fashion’s dynamic duo’s relationship through Mario Testino’s very own photographs. TASCHEN, the publisher, has once again brought a truly mesmerizing paperback to the table – perfect for those of us who, inspired by the industry, love to discover any kind of behind-the-scenes imagery – especially when it comes to Kate Moss and Mario Testino. Flipping through this glossy portfolio in honour of Kate Moss, Testino has shot the British style icon, not only in all states of undress, but in a whole series of moments; dancing in a star-printed dress under a glittering disco ball, looking beautifully coiffured on the glorious slick of red carpet, relaxed and natural on the beach, even lighting-up a cigarette from a candle proffered by Donald Trump. Every page you turn offers another moment with the ICON, another moment that turned her into an ICON... 

All images are sourced from © Mario Testino

Sunday, 30 March 2014

H&M's CONSCIOUS Collection

H&M’s EXCLUSIVE Conscious Collection is OFF-THE-CHARTS stylish this season. I'm completely besotted with the line's gorgeous clean lines, beautiful white pieces, opulent embellishment and decadent detailing. The lace-insert white blazer is truly calling my name for Spring/Summer'14, as well as the slightly bohemian lace dress with chain, beaded cape. To be honest, it's ALL calling my name. It's a line that plays to every event - an entire wardrobe for the new season that you can effortlessly dip in and out of - whatever the event, whatever the weather. There are some surprising details throughout - voluminous sleeves, waterfall hemlines and oriental-themed silhouettes and prints. But, the question is: what will you choose?

All images are sourced fromPR & Social Media | H&M/ M.H. Alshaya Co. W.L.L./H&M

A MADAM RAGE moment...

DRESS: C/O Madam Rage

For my MADAM RAGE outfit post - it was ALL about this strappy number from the label. With its cute cinched-in waist and detailed, cut-out neckline - it's that classic LBD every wardrobe desires. When it comes to the trends, this is a staple pieces that will work across the seasons - and with it's affordable price tag, it's definitely a statement piece you'll want to have. 


SUPERDRY #AW14 Press Day

High street GIANT Superdry really brought some SERIOUS style for AW14. Showcasing cool bikers, their signature parkas, luxe leathers, gorgeous gilets, luxe faux fur trims and cool camo-print jeans - the brand really inspired my love for layers and easy, wearable statement pieces. The label brought a huge haul of great jeans and washes to the table, perfect for pairing with their cool tees, and ideal for everyday-wear. And, the accessories? They were as awesome as ever. Slick watches grabbed my eye, while their colour-popping beauty range pulled me in instantly. With gorgeous food from Soho House, a nail bar from Cheeky and some guy grooming from Gentleman's Tonic - the press event was an instant hit. 

All images are sourced from Superdry PR/Superdry


Thursday, 27 March 2014

JEANius #DenimDays

DENIM LEGGINGS: C/O Calzedonia (check out the #DenimDays video above!)
PENDANT: Forever 21
BAG: C/O Sail Medic

Video is sourced from YouTube


YDE Copenhagen #AW14

The luxury women’s Prêt-à-Porter label, YDE Copenhagen once again caused a stir after landing a spot on the prestigious Paris Fashion Week line-up. The young designer’s AW14 collection Lady Day (named after the music legend, Billie Holiday) is inspired by the luxury decadence of the Jazz Age. Showcasing an array of opulent fabrics, Danish designer Ole Yde has brought a real luxury line to the floor for the new season. Incorporating delicate silk pleating, shimmering metallics, beautifully soft velvet and luxurious, feminine silhouettes, the young designer’s innovative talent is instantly recognisable. Chic fur coats are paired with classic LBD (with that signature YDE Copenhagen twist), while the majority of hemlines flirt just above the knee – perfect for pairing with darling little brogues, heels or knee-length boots for when the weather turns chilly. Recognised for both its sophisticated day pieces and exquisite evening wear, YDE Copenhagen proves once again why it needs to be in your AW14 wardrobe…

Want to watch the catwalk show itself? Check it out above! 
Want to head to the website (to buy everything - I know the feeling), click HERE

All images are sourced from YDE Copenhagen PR/YDE Copenhagen/Video is sourced from YouTube

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