Tuesday, 29 October 2013

WAREHOUSE Talent Spot Presents: The Haunting by Anna Ackred

Warehouse’s Talent Spot platform discovers and supports emerging creative talent, and this season, the high-street brand sought to find an artist to collaborate with. And, the prize? Something every budding artist or designer would dream of: a showcase of the winner’s work in the flagship store and online… 

Artist Anna Ackred was an extremely deserving winner and impressed not just Warehouse, but a prestigious panel of industry experts with her delicate, innovative paper art. By reinterpreting Warehouse’s key trends via the unusual medium of paper sculpture, Ackred displays (just in time for Halloween) a beautifully surreal window display for the flagship store on Argyll Street. As the brand talks to the artist herself, Ackred says of her ethereal installation, The Haunting, that ‘it supports the Warehouse collection by asking the audience to view the garments in a different way: encouraging them to engage with the ideas behind a fashion collection and look at fashion as an art form.’ And, as a sneak preview, Warehouse interviews the mind behind the creation, before we get a proper ogle at the finished effect itself…

Did you always know you wanted to be an artist?
‘I’ve always been a really creative person so winning the Talent Spot competition has been a fantastic opportunity for me to develop this further.’

Why paper?
‘I studied a fashion design course at Central Saint Martin’s and there I studied paper artists Andy Singleton and Richard Sweeney who explore natural forms through paper sculpture. I wanted to develop upon that idea, exploring fashion design through paper sculpture. It’s a really accessible medium and allows you to create elaborate and intricate sculptural forms in a way you can’t achieve with textiles.’

Do you think fashion and art are intertwined?
‘I think fashion is an art form. To create garments which are both beautiful to look at and functional as clothing is such a skill - fashion is about creating beauty in the everyday.’

What was the concept for your window installation?
‘I looked at the key trends for the AW13 Warehouse collection and wanted to elaborate further upon the ideas behind the collection by looking outside of fashion for inspiration.The trends I examined were lace and embellishment, twists in fabric and geometric shapes.’

Describe your dream Halloween costume.
‘It would be a cross between Tim Burton’s The Corpse Bride and Morticia Addam’s iconic hourglass, fishtail dress; something ethereal and beautiful but gothic and haunting at the same time.’

What are you going to be doing this Halloween?
‘I’m going on a London ghost walk!’

What are your 3 top Warehouse picks?

The window display has been installed for 31st October. 

All images, quotes & information are sourced from IPR London/Warehouse


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