Thursday, 17 October 2013

Jena.Theo for TOPSHOP!

BIG NEWS people! As you’ll already know, I’m a huge fan of the SERIOUSLY cool denim-wear from Jena.Theo – whatever the season, whatever the line – and it’s with MUCH anticipation that I bring you the news that the label has got an exciting new launch with…(drum roll please)…high-street giant, TOPSHOP. Jena.Theo will be releasing a limited edition collection entitled, ‘Go Tell Them’ which will act as a sister brand to their already popular ready-to-wear range.

Now available in TOPSHOP’s flagship Oxford street store (I’m booking my train ticket to the Big Smoke as we speak), the capsule collection offers grungy minimalist and cool, conceptually cut garments in Theo’s signature denims, and tencils in print and hand treatments. Created with a younger customer in mind, the line brings instantly recognizable and acclaimed graphic prints from the designer, statement denim in the form of jackets, bustiers, skater skirts and dip-dyed jeans, and a whole lot of off-the-cuff attitude. Got to LOVE it. Prices start from £40.

All images are sourced from Goodley PR/Jena.Theo


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